The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs
Author:
Publisher
Springer Science and Business Media LLC
Subject
Management of Technology and Innovation,Management Information Systems
Link
http://link.springer.com/content/pdf/10.1007/s11365-017-0488-x.pdf
Reference101 articles.
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4. Baker, W. E., & Sinkula, J. M. (1999). The synergistic effect of market orientation on organizational performance. Journal of the Academy of Marketing Science, 27(4), 411–427.
5. Baker, W. E., & Sinkula, J. M. (2009). The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management, 47(4), 443–464.
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