Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising

Author:

Lee Juhnyoung,Podlaseck Mark,Schonberg Edith,Hoch Robert

Publisher

Springer US

Reference23 articles.

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2. Alhberg, C. and Schneiderman, B. 1994. Visual information seeking: Tight coupling of dynamic query filters with Starfield displays. In ACM CHI Conference on Human Factors in Computing Systems.

3. Becker, B., Kohavi, R., and Sommerfield, D. 1997. Visualizing the simple bayesian classifier. In Proceedings of KDD Workshop on Issues in the Integration of Data Mining and Data Visualization.

4. Berman, B. and Evans, J.R. 1998. Retail Management: A Strategic Approach, 7th edn., Englewood Cliffs, NJ: Prentice-Hall, Inc..

5. Brieman, L., Friedman, J., Olshen, R.A., and Stone, C. 1984. Classification and Regression Trees, Belmont, CA: Wadsworth.

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