Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?

Author:

Peris-Ortiz Marta Peris,Benito-Osorio Diana,Rueda-Armengot Carlos

Publisher

Springer US

Reference10 articles.

1. Allinson G, Braidford P, Grewer N et al (2008) Ethnic minority businesses and ICT: focus group research. BERR Report. http://www.berr.gov.uk/files/file38349.pdf . Accessed 20 September 2012

2. Barnes JA (1954) Class and committers in Norwegian Island Parish. Hum Relat 7:39–58

3. Benito-Osorio D, Peris-Ortiz M (2012) Positioning in Google through QDQ media: a marketing strategy for Spanish SMEs in management positioning in online markets. Editorial UPV Cátedra GEDESCO, Valencia, pp 71–84

4. Boyd DM, Ellison NB (2007) Social network sites: definition, history and scholarship. J of Comput-Mediat Commun 13:210–230

5. Hill J, Nancarrow C, Wright LT (2002) Lifecycles and crisis points in SMEs: a case approach. Mark Intel Plan 20:361–369

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