1. W. Kowinski, The Mailing of America (1985) (hereinafter cited as “Mailing of America”).
2. K. Elam, The Semiotics of Theatre and Drama, 1980, (herein-after cited as “Semiotics of Theatre”).
3. Eco, Function and Sign: Semiotics of Architecture, in J. Bryan & R. Sauer, eds., Structures Implicit and Explicit, 1973:131.
4. “Large scale values, and even the values placed on specific goods, are learned from the social environment.” R. Bartlett, Economic Foundations of Political Power, 1973:58.
5. M. Schramm, The Great American Video Game: Presidential Politics in the Television Age (1987).