1. Burrell, G. and Morgan, G., 1985, “Sociological Paradigms and Organizational Analysis,” London: Heinemann.
2. Deal, T. and Kennedy, A., 1982, “Corporate Cultures”, Addison-Wesley Publishing, Massachusetts.
3. Fiol, C. M., 1991, Managing Culture as a Competitive Resource: An Identify-Based View of Sustainable Competitive Advantage, Journal of Management, 17(1) March, 191–211.
4. Gregory, K., 1983, Native-Views Paradigms: Multiple Cultures and Culture Conflicts in Organizations, Administrative Science Quarterly, 28(3) September, 359–376.
5. Gupta, A. K., Wilemon, D. L., & Singhal, A., 1991, Bringing New Products to Market Speedily, Product & Process Innovation, 1(4) July/August, 5–10.