Author:
Shakhsi Salim Fatemeh,Keramati Abbas
Publisher
Springer Science and Business Media LLC
Subject
Management of Technology and Innovation,Strategy and Management
Reference44 articles.
1. Altrichter H, Kemmis S, McTaggart R, Zuber-Skerritt O (2002) The concept of action research. Learn Organ 9(3):125–131
2. Ballantyne D (2004) Action research reviewed: a market-oriented approach. Eur J Mark 38(3/4):321–337
3. Bueren A, Schierholz R, Kolbe LM, Brenner W (2006) Customer Relationship Management, M.E. Sharpe, chap Improving customer interaction with Customer Knowledge Management
4. Buttle F (2001) The CRM value chain. Mark Bus 52–55
5. Buttle F (2009) Customer relationship management: concepts and tools. Elsevier Butterworth-Heinemann, Oxford
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Research on Hotel Customer Relationship Management System Based on the Classification Algorithm;International Journal of Information Systems and Supply Chain Management;2019-04
2. Facilitating Customer Relationship Management in Modern Business;Advances in Marketing, Customer Relationship Management, and E-Services;2019
3. Facilitating Customer Relationship Management in Modern Business;Encyclopedia of Information Science and Technology, Fourth Edition;2018
4. The Fundamentals of Customer Relationship Management;Diverse Methods in Customer Relationship Marketing and Management;2018
5. Building customer loyalty in digital banking;International Journal of Bank Marketing;2017-09-04