How to Make Iranian Banks Customer Oriented with Use of Customer Relationship Management Concepts? Methodology and Comprehensive Architecture

Author:

Shakhsi Salim Fatemeh,Keramati Abbas

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Strategy and Management

Reference44 articles.

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2. Ballantyne D (2004) Action research reviewed: a market-oriented approach. Eur J Mark 38(3/4):321–337

3. Bueren A, Schierholz R, Kolbe LM, Brenner W (2006) Customer Relationship Management, M.E. Sharpe, chap Improving customer interaction with Customer Knowledge Management

4. Buttle F (2001) The CRM value chain. Mark Bus 52–55

5. Buttle F (2009) Customer relationship management: concepts and tools. Elsevier Butterworth-Heinemann, Oxford

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1. Research on Hotel Customer Relationship Management System Based on the Classification Algorithm;International Journal of Information Systems and Supply Chain Management;2019-04

2. Facilitating Customer Relationship Management in Modern Business;Advances in Marketing, Customer Relationship Management, and E-Services;2019

3. Facilitating Customer Relationship Management in Modern Business;Encyclopedia of Information Science and Technology, Fourth Edition;2018

4. The Fundamentals of Customer Relationship Management;Diverse Methods in Customer Relationship Marketing and Management;2018

5. Building customer loyalty in digital banking;International Journal of Bank Marketing;2017-09-04

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