Transaction Cost Analysis and Marketing
Author:
Publisher
Springer Netherlands
Link
http://link.springer.com/content/pdf/10.1007/978-94-009-1800-9_4.pdf
Reference32 articles.
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3. — 1988a. “Selling Efficiency and Choice of Integrated or Independent Sales Forces: A Test of Darwinian Economics.” Management Science 34 (May), 599–618.
4. — 1988b. “Determinants of Opportunistic Behavior: An Empirical Comparison of Integrated and Independent Channels.” Journal of Economic Behavior and Organization 9 (May), 247–264.
5. — and A.T. Coughlan. 1987. “Distribution of Industrial Products Introduced to Foreign Markets: Integrated Versus Independent Channels.” Journal of Marketing 51 (January), 71–82.
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