Applications to Marketing

Author:

Sethi Suresh P.

Publisher

Springer International Publishing

Reference31 articles.

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2. Breakwell JV Breakwell, J.V. (1968) Stochastic optimization problems in space guidance. In: Karreman HF Karreman, H.F. (ed) Stochastic optimization and control. Wiley, New York, pp 91–100

3. Cohen KJ, Cohen, K.J. Cyert RM Cyert, R.M. (1965) Theory of the firm: resource allocation in a market economy. Prentice-Hall, Englewood Cliffs

4. Derzko NA Derzko, N.A. , Sethi SP, Sethi, S.P. Thompson GL Thompson, G.L. (1984) Necessary and sufficient conditions for optimal control of quasilinear partial differential systems. J Optim Theory Appl 43:9–101

5. Dhrymes PJ Dhrymes, P.J. (1962) On optimal advertising capital and research expenditures under dynamic conditions. Economica 39:275–279

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