Business-to-Business E-Commerce

Author:

Turban Efraim,King David,Lee Jae Kyu,Liang Ting-Peng,Turban Deborrah C.

Publisher

Springer International Publishing

Reference40 articles.

1. Aberdeen Group. “B2B Integration and Collaboration: Strategies for Building a ROI Business Case.” Research Brief, June 27, 2011. aberdeen.com/Aberdeen-Library/7260/RB-business-integration-collaboration.aspx (must register (free) to download) (accessed March 2014).

2. Basware. “7 Golden Rules for e-Procurement Success.” Basware eBook, December 16, 2011. basware.com/knowledge-center/basware-ebook-7-golden-rules-for-e-procurement-success (accessed March 2014; free registration to access free download).

3. Bhutani, N. “Social Media Stepping Up as Source for Connecting B2B Networks.” June 8, 2008. demandgenreport.com/industry-topics/archives/feature-articles/89-social-media-stepping-up-as-source-for-connecting-b2b-networks.html#.UxrSP_mtmSo (accessed November March 2014).

4. Bodnar, K., and J. L. Cohen. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More. Hoboken, NJ: Wiley, 2012.

5. Brooks, M., J.J. Lovett, and S. Creek, Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty, New York: Apress, 2013.

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