Integrating Social And Economic Orientated Marketing: a Study of Retail Management
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-11885-7_52
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4. Brown, T. and P. Dacin. 1997. "The company and the product: corporate associations and consumer product responses." Journal of Marketing 61 (1): 68–84.
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