The Rise of Marketing

Author:

Gillett Alex G.,Tennent Kevin D.

Publisher

Springer International Publishing

Reference107 articles.

1. Afanassieva M (2015) Survival through networks: the ‘grip’ of the administrative links in the Russian post-Soviet context. Public Manag Rev 17(9):1261–1281. https://doi.org/10.1080/14719037.2014.906964

2. Agnew HE (1941) The history of the American marketing association. J Mark 5(4):374–379. https://doi.org/10.1177/002224294100500408

3. Aly G, Roth KH, Black E, Oksiloff A (2004) The Nazi census: identification and control in the Third Reich. Temple University Press, Philadelphia

4. Ambler T (2006) The new dominant logic of marketing: views of the elephant. In: Lusch RF, Vargo SL (eds) The service-dominant logic of marketing. Armonk, New York, pp 286–296

5. American Marketing Organization (2017) Definitions of marketing. Retrieved from https://www.ama.org/the-definition-of-marketing-what-is-marketing/. Accessed 15 Jan 2020

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