Author:
France Cassandra,Pope Nigel
Publisher
Springer International Publishing
Reference13 articles.
1. Antonides, G. (1996). Psychology in Economics and Business : An Introduction to Economic Psychology. Boston Kluwer Academic.
2. Brodowsky, G. H. (1998). The Effects of Country of Design and Country of Assembly on Evaluative Beliefs About Automobiles and Attitudes Toward Buying Them Journal of International Consumer Marketing, 10(3).
3. Chao, P. (2001). The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations. [Article]. Journal of Advertising, 30(4), 67-81.
4. Durvasula, S., & Lysonski, S. (2009). How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? [Article]. Journal of International Consumer Marketing, 21(1), 17-33.
5. Heath, T., & Gaeth, G. (1994). Advertising and the Process of Attitude Formation and Change. In E. Clark, T. Brock & D. W. Stewart (Eds.), Attention, Attitude, and Affect in Response to Advertising. New Jersey: Lawrence Erlbaum Associates.