Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.-Reference-Cited by-同舟云学术

Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.

Published:2015-12-02 Issue: Volume: Page:295-304
ISSN:2363-6165
Container-title:Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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Author:

Donvito Raffaele,Aiello Gaetano,Godey Bruno,Pederzoli Daniele,Wiedmann Klaus-Peter,Hennings Nadine,Klarmann Christiane,Chan Priscilla,Halliburton Chris,Tsuchiya Junji,Koyama Taro,Skorobogatykh Irina Ivanovna,Weitz Bart,Oh Hyunjoo,Ewing Mike,Newton Joshua,Lee Yuri,Fei Li,Chen Cindy Rong

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-24184-5_79

Reference34 articles.

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4. Chan, P. Y. L., J. Saunders, G. Taylor and A. Souchon (2003). Brand personality perception: Regional or country specific?. European Advances in Consumer Research, 6, 300-307.

5. Churchill, G. A. and Iacobucci, D. (2002). Marketing research: Methodological foundations. 8th ed. Orlando: Harcourt College Publishers.

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