The Selling Cycle: A Unifying Guide for Sales Management Decisions

Author:

Wotruba Thomas R.,Simpson Edwin K.

Publisher

Springer International Publishing

Reference23 articles.

1. Anderson, Erin, and Richard L. Oliver. 1987. "Perspectives on Behavior-Based Versus Outcome-Based Salesforce Control Systems," Journal of Marketing. 51 (October), 76–88.

2. Avila, Ramon A. and Edward F. Fern. 1986. "The Selling Situation as a Moderator of the Personality-Sales Performance Relationship: An Empirical Investigation," Journal of Personal Selling & Sales Management. 6 (November), 53–63.

3. Brown, Arthur A., Frank T. Hulswit, and John D. Kettelle. 1956. "A Study of Sales Operations," Operations Research. 4 (June), 296–308.

4. Cespedes, Frank V., Stephen X. Doyle, and Robert J. Freedman. 1989. "Teamwork for Today’s Selling," Harvard Business Review. 89 (March-April), 44–58.

5. Churchill, Gilbert A., Jr., Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr. 1985. "The Determinants of Salesperson Performance: A Meta-Analysis," Journal of Marketing Research. 22 (May), 103–118.

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