1. Dale A. Achabal and Mark I. Alpert, “A Macro-Marketing Approach for Planning and Evaluation of Emergency Medical Services Delivery Systems,” 1976 Educators’ Conference Proceedings, ed. K. L. Bernhardt (Chicago: American Marketing Association, 1976), pp. 125–129.
2. Marshall H. Becker, ed. The Health Belief Model and Personal Health Behavior. Health Education Monograph, 2, No. 4 (Winter 1974).
3. Louis P. Bucklin and James M. Carman, “Vertical Market Structure Theory and the Health Care Delivery System,” in Marketing Analysis for Societal Problems, ed. J. N. Sheth and P.S. Wright. (Urbana-Champaign, IL: Bureau of Business and Economic Research, College of Business Administration, 1974), pp. 7–39.
4. Philip C. Burger, “Health Care Utilization: Marketing Myopia and Consumer Behavior,” in Marketing Analysis for Societal Problems, ed. J. N. Sheth and P.L. Wright. (Urbana-Champaign, IL: Bureau of Business and Economic Research, College of Business Administration, 1974), pp. 172–184.
5. Robert M. Crane and others, “The Marketing of Medical Care Services,” in Marketing in the Service Sector, ed. J.M. Rathmell. (Cambridge, MA: Winthrop Publishers, 1974), pp. 178–187.