Consumers’ Attitudes Toward Preshopping Activity: Measurement and Relationship to Price as a Shopping Goal
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-16934-7_108
Reference18 articles.
1. Frank M. Bass, and William Wilkie, A Comparative Analysis of Attitudinal Predictions of Brand Preference, Journal of Marketing Research, 10 (August 1973), 262–9.
2. Neil E. Beckwith and Donald R. Lehman, “The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude,” Journal of Marketing Research, 10 (May 1973), 141–45.
3. Neil E. Beckwith and Donald R. Lehman, “The Importance of Halo Effects in Multi-Attribute Attitude Models,” Journal of Marketing Research, 12 (August 1975), 265–275.
4. James R. Bettman, Noel Capon and Richard J. Lutz, “Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity,” Journal of Consumer Research, 1 (March 1975), 1–15.
5. Francis E. Brown and A. R. Oxenfeldt, Misperception of Economic Phenomena, N.Y.: Sperr & Douth, Inc., 1972.
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