1. Henry Anderson, “Problems Peculiar to Export Sales Forecasting,” Journal of Marketing, 24 (April 1960), 39–42.
2. Robert Bartels, “Are Domestic and International Marketing Dissimilar?” Journal of Marketing, 32 (July 1968), 56–61.
3. Phillip R. Cateora and John M. Hess, International Marketing (Homewood, Ill.: Richard D. Irwin, 1971).
4. John Fayerweather, International Marketing (Englewood Cliffs, N.J.: Prentice-Hall, 1965.
5. H. S. Houthakker and Lester D. Taylor, Consumer Demand in the United States (Cambridge: Harvard University Press, 1970).