Author:
Andéhn Mikael,Zenker Sebastian
Publisher
Springer International Publishing
Reference70 articles.
1. Andéhn M (2013) Place-of-origin effects on brand equity: explicating the evaluative pertinence of product categories and association strength. Unpublished doctoral dissertation (Stockholm University)
2. Anholt S (2006) Competitive identity: the new brand management for nations, cities and regions. Palgrave Macmillan, New York
3. Anholt S (2010) Places – identity, image and reputation. Palgrave Macmillan, New York
4. Anholt S, Hildreth J (2005) Let freedom and cash registers ring: America as a brand. J Place Brand Public Dipl 1(2):164–172
5. Appadurai A (1996) Modernity at large – cultural dimensions of globalization. University of Minnesota Press, Minneapolis
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献