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Coverage Patterns-Based Approach to Allocate Advertisement Slots for Display Advertising

  • Published:2016 Issue: Volume: Page:152-169
  • ISSN:0302-9743
  • Container-title:Lecture Notes in Computer Science
  • language:
  • Short-container-title:

Author:

Kavya Vaddadi Naga Sai,Reddy P. Krishna

Publisher

Springer International Publishing

Reference27 articles.

1. Frequent itemset mining implementations repository. http://fimi.cs.helsinki.fi/

2. Double click (2015). http://www.doubleclick.net

3. Interactive advertising bureau (2015). http://www.iab.net

4. Recsys challenge 2015 (2015). http://2015.recsyschallenge.com/challenge.html/

5. Right media (2015). https://en.wikipedia.org/wiki/Right_Media

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. An incremental framework to extract coverage patterns for dynamic databases;International Journal of Data Science and Analytics;2021-05-25

2. Improving Billboard Advertising Revenue Using Transactional Modeling and Pattern Mining;Lecture Notes in Computer Science;2021

3. An Efficient Distributed Coverage Pattern Mining Algorithm;Big Data Analytics;2021

4. Resource Allocation of Internet Display Advertising Considering Multiple Metric Constraints;2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM);2020-12-14

5. An Incremental Technique for Mining Coverage Patterns in Large Databases;2019 IEEE International Conference on Data Science and Advanced Analytics (DSAA);2019-10
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