Product/Market Portfolio, Extent of Access to Distribution Channels and Branding in Export Success Factors Research an Exploratory Study

Author:

Chryssochoidis George M.

Publisher

Springer International Publishing

Reference72 articles.

1. Aaby Nils-Eddy & Slater, S.F. (1989) “Management Influences on Export Performance: A review of the empirical literature” International Marketing Review, 6,4, 7–26

2. Albaum, G.; J. Strandskov; E. Duerr and L. Dowd (1989) “International Marketing and Export Management”, Addison Wesley

3. Amine L.S. & Cavusgil, S.T. (1986) “Export Marketing Strategies in the British Clothing Industry” European Journal of Marketing, 20,7, 21–33

4. Ayal,I. (1982) “Industry Export Performance: Assessment and Prediction” Journal of Marketing, 46,

5. — and S. Hirsch (1982) “Marketing Factors in Small Country Manufactured Exports: Are Market Share and Market Growth Rate Really Important ?” Journal of International Business Studies, Fall, 73–85

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