Marketing Effectiveness of Islamic and Conventional Banks: Evidence from Malaysia-Reference-Cited by-同舟云学术

Marketing Effectiveness of Islamic and Conventional Banks: Evidence from Malaysia

Published:2016-10-18 Issue: Volume: Page:51-80
ISSN:
Container-title:Islamic Banking
language:
Short-container-title:

Author:

Hamid Baharom Abdul,Najibullah Syed,Habibullah Muzafar Shah

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-45910-3_4

Reference43 articles.

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2. Ahmad, N., & Haron, S. (2002). Perceptions of Malaysian corporate customers towards Islamic banking products & services. International Journal of Islamic Financial Services, 3(4). 13–29. http://www.iiibf.org/journals/journal12/sudinnorafifa.pdf .

3. Ambler, T. (2000). Marketing metrics. Business Strategy Review, 11(2), 59–66. http://doi.org/10.1111/1467-8616.00138 .

4. Ambler, T., Kokkinaki, F., & Puntoni, S. (2002a). Assessing market performance: The current state of metrics (No. 01–903).

5. Ambler, T., Bhattacharya, C.B., Edell, J., Keller, K.L., Lemon, K.N., & Mittal, V. (2002b). Relating brand and customer perspectives on marketing management. Journal of Service Research, 5 (August), 13–25.

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