1. Roberta N. Clarke, “Marketing Health Care: Problems in Implementation”, HCMR, (Winter, 1978), pp. 21–27.
2. R. A. DeVries, “Strength in Numbers”, Hospitals 52: 81–84, March 16, 1978.
3. Tim Garton, “Marketing Health Care: Its Untapped Potential”, Hospital Progress, (February, 1978), pp, 46–50, 80.
4. Philip Kotler, Principles of Marketing, Prentice-Hall International, Inc., Englewood Cliffs, N. J., 1980, pp. 103–109.
5. R. D. O’Halloran, et al, “Marketing Your Hospital”, Marketing in Non-profit Organizations, P. J. Montana (Ed.), New York: AMACON, 1978.