An Empirical Assessment of Educator and Practitioner Perceptions: Implications for Marketing Research Education
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-13162-7_1
Reference14 articles.
1. Akaah, Ishmael P. and Edward A. Riodan (1989), “Judgments of Marketing Professionals About Ethical Issues in Marketing Research: A Replication and Extension,” Journal of Marketing Research, (February), 112-120.
2. Anderson, Patricia M. (1982), "Comparing Texts and Faculty/Practitioner Priorities for MBA Marketing Research Course Content," Journal of Marketing Education, (Spring), 35-41.
3. Bellenger, Danny N., R. D. Howell, J. Wilcox, and B. A. Greenberg (1990), “The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education," Journal of Marketing Education, (Spring), 24-29.
4. Honomichl, Jack (1990), “Professional Staff Needs Detailed,” Advertising Age, (October 26), S-34.
5. Hupp, Gregg and Mike Redington (1990), “Marketing Research: What Degree?” Marketing News, (Collegiate Edition), 24 (February 19), 24.
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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