Competition in Executive Education: A Global Marketing Perspective-Reference-Cited by-同舟云学术

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Competition in Executive Education: A Global Marketing Perspective

Published:2014-12-15 Issue: Volume: Page:154-158
ISSN:2363-6165
Container-title:Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Author:

Czinkota Michael R.,Johansson Johny K.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-13162-7_37

Reference9 articles.

1. Fielden, John S. and Jean D. Gibbons, "Merit Myopia and Business School Faculty Publications," Business Horizons, March/April 1991:8-12.

2. Luostarinen, Reijo and Tuija Pulkkinen, International Business Education in European Universities in 1990, European International Business Association, Brussels, 1990.

3. Mann, Robert W. and Julie M. Staudenmier, "Strategic Shifts in Executive Development," Training and Development, July 1991: 37-40.

4. "Older, wiser: Executives need educating, too," The Economist, March 2, 1991, 16.

5. O'Reilly, Brian, "How Execs Learn Now," Fortune, April 5, 1993: 52-58.

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