A Process for Demonstrating Assurance of Learning for Marketing Majors-Reference-Cited by-同舟云学术

A Process for Demonstrating Assurance of Learning for Marketing Majors

Published:2014-10-31 Issue: Volume: Page:52-56
ISSN:2363-6165
Container-title:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Author:

Babin Laurie A.,LaFleur Elizabeth K.,Lopez Tará Burnthorne

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-11806-2_31

Reference18 articles.

1. AACSB International. 2006. See Eligibility Procedures and Accreditation Standards for Business Accreditation) and Maintenance of Accreditation Handbook available at http://www.aacsb.edu (accessed on November 1,2006).

2. Anderson, Patricia M. 1982. "Comparing Texts and Faculty/Practitioner Priorities for MBA Marketing Research Course Content.” Journal of Marketing Education 4 (1): 35–41.

3. Bacon, Donald R. 2003. “Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context.” Journal of Marketing Education 25 (1): 31–36.

4. Floyd, Callum J. and Mary Ellen Gordon. 1998. “What Skills Are Most Important? A Comparison of Employer, Student, and Staff Perceptions.” Journal of Marketing Education 20 (2): 103–109.

5. Giacobbe, Ralph W. and Madhav N. Segal. 1994. “Rethinking Marketing Research Education: A Conceptual, Analytical, and Empirical Investigation.” Journal of Marketing Education 16 (1): 43–58.

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