Causality and the Dynamic Interactions between Advertising and Sales within a Cointegrated System
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-17320-7_49
Reference22 articles.
1. Ashley, R., Granger, C. W. J. and Schmalensee, R. (1980), “Advertising and Aggregate Consumption: An Analysis of Causality", Econometrica, 48, 1149-1167.
2. Baghestani, H. (1991), “Cointegration Analysis of the Advertising-Sales Relationship", The Journal of Industrial Economics, 39, 671-681.
3. Bhattacharyya, M. N. (1982), “Lydia Pinkham Data Remodelled", Journal of Time Series Analysis, 3. 81-102.
4. Chowdhury, A. R. (1994), “Advertising Expenditures and the Macro-Economy: Some New Evidence". International Journal of Advertising, 13, 1-14.
5. Clarke, D. G. (1976), “Econometric Measurement of the Duration of Advertising Effect on Sales". Journal of Marketing Research, 13, 345-357.
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