1. Bauer, Robert A. and Scott M. Cunningham (1970), “The Negro Market,” Journal of Advertising Research, 10 (April), 3–13.
2. Bellenger, Danny N. and Humberto Valencia (1982), “Understanding the Hispanic Market,” Business Horizons, (May–June), 47–50.
3. Berry, L.L. and P.J. Solomon (1971), “Generalizing About Low-Income Food Shoppers: A Word of Caution,” Journal of Retailing, 47 (2), 41–51.
4. Deshpande, Rohit, Wayne D. Hower, and Naveen Donthu (1986), “The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption,” Journal of Consumer Research, 13 (September), 214–22.
5. Engel, James F., Roger D. Blackwell, and Paul W. Miniard (1978), Consumer Behavior, 2nd ed., New York: Holt.