An Examination of Shortages of Consumer Goods in the Polish Marketplace-Reference-Cited by-同舟云学术

An Examination of Shortages of Consumer Goods in the Polish Marketplace

Published:2015 Issue: Volume: Page:398-402
ISSN:2363-6165
Container-title:Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
language:
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Author:

King Robert L.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-17046-6_81

Reference22 articles.

1. Bauer, Tamas, “A Note on Money and the Consumer in Eastern Europe,” Soviet Studies, vol. 35, July, 1983, pp. 376–384.

2. Białecki, Klemens and Jerzy Borowski, Marketing in a Socialist Society, Warsaw: State Publishers in Economics, 1978.

3. Dietl, Jerzy, “Users of Marketing Research: A Diagnosis and a Forecast,” Roczniki Institutu Handlu Wewnetrznego i Usług, vol. 93, 1980, pp. 17–25.

4. Głowacki, R., The Enterprise in the Market, Warsaw: State Publishers in Economics, 1977.

5. King, Robert L., “Aggressive Promotion of Imported Consumer Products by a Socialist State Enterprise: PEWEX’s Initial Adventure into Videotape Promotion in Poland,” Proceedings of the 1986 Annual Conference of the American Academy of Advertising, 1986a, pp. 7–10.

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