Bigger is not Always Better: Group Size and the Marketing Research Client-Sponsored Project-Reference-Cited by-同舟云学术

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Bigger is not Always Better: Group Size and the Marketing Research Client-Sponsored Project

Published:2015 Issue: Volume: Page:203-207
ISSN:2363-6165
Container-title:Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
language:
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Author:

Marlow Nancy Danner,Marlow Edward K.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-17046-6_41

Reference10 articles.

1. Brown, Kay B. (1972). “The Project Method: Questions and Answers,” Business Education Forum (April), 23–25.

2. Brown, William G. (1979). “Using Corporate Sponsored Marketing Management Projects,” Journal of Marketing Education (November), 39–47.

3. de los Santos, Gilberto and Thomas D. Jensen (1985). “Client-Sponsored Projects: Bridging the Gap between Theory and Practice,” Journal of Marketing Education, 6 (Fall), 32–37.

4. Humphreys, Marie Adele (1981) “Client-Sponsored Projects in a Marketing Research Course,” Journal of Marketing Education, 3 (Fall), 7–12.

5. Jones, Ann Dickinson (1982). Student Research in Marketing,” Journal of Business Education (November), 60–62.

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