Identifying the Factors Contributing to Customers Driving Directly by a Competitor to Shop at the Host Store-Reference-Cited by-同舟云学术

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Identifying the Factors Contributing to Customers Driving Directly by a Competitor to Shop at the Host Store

Published:2014-10-15 Issue: Volume: Page:223-226
ISSN:2363-6165
Container-title:Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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Author:

Pearson Michael M.,Stoops Glenn T.,Wu Bob T. W.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-11101-8_47

Reference14 articles.

1. Bearden, William O., (1977), "Determinant Attributes of Store Patronage: Downtown Versus Outlying Shopping Centers," Journal of Retailing, Vol. 53 (Summer), pp. 15–22.

2. Bearden, William, Jesse E. Teel, and Richard M. Durand, (1978), "Media Usage, Psychographics, and Demographic Dimensions of Retail Shoppers," Journal of Retailing, Vol. 54 (Spring), pp. 65–74.

3. Bucklin, Louis P., "The Concept of Mass in Intraurban Shopping", Journal of Marketing, Vol. 31 (October 1967), pp. 37–42.

4. Cohen,S. and W. Applebaum, (1960), "Evaluating Store Sited and Determining Store Rents," Economic Geography, Vol. 36, pp. 1–35.

5. Crask, Melvin, and Fred Reynolds, (1978), "An Indepth Profile of the Department Store Shopper," Journal of Retailing, Vol. 54 (Summer), pp. 23–52.

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