In Search of Excellence: A Tool for Teaching Marketing Management?-Reference-Cited by-同舟云学术

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In Search of Excellence: A Tool for Teaching Marketing Management?

Published:2014-10-15 Issue: Volume: Page:157-159
ISSN:2363-6165
Container-title:Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
language:
Short-container-title:

Author:

Parent Michael,Slama Mark

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-11101-8_33

Reference7 articles.

1. "Who’s Excellent Now," (1984) Business Week, November, 5, 76–88.

2. Carrol, Daniel T. (1983) "A Disappointing Search for Excellence," Harvard Business Review, (November-December) 78–88.

3. Dalton, Dan R. (1983) "In Search of Excellence," (Book Review), Business Horizons, (May-June) 83–84.

4. Hayes, Robert and William Abarnathy (1980) "Managing Our Way to Economic Decline," Harvard Business Review, vol. 58 (July-August) 67–77.

5. Peters, Tom and Waterman, Robert H. Jr., (1982) In Search of Excellence, Harper and Row, New York.

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