1. Akaka, M. A., & Vargo, S. L. (2015). Extending the context of service: From encounters to ecosystems. Journal of Services Marketing, 29(6/7), 453–462.
2. Anshari, M., Alas, Y., Yunus, N., Sabtu, N. I., & Hamid, M. H. (2015). Social customer relationship management and student empowerment in online learning systems. International Journal of Electronic Customer Relationship Management, 9(2–3), 104–121.
3. Arnould, E., & Price, L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24–45.
4. Baron, S., & Harris, K. (2006). A new dominant logic in marketing: Pedagogical logic implications. The Marketing Review, 6(4), 289–300.
5. Berthon, P., & John, J. (2006). From entities to interfaces: Delineating value in customer-firm interactions. In R. Lusch & S. Vargo (Eds.), The service-dominant logic of marketing: Dialog, debate and directions (pp. 196–207). Armonk, NY: M. E. Sharpe.