Social Media Return on Investment and Performance Evaluation in the Hotel Industry Context-Reference-Cited by-同舟云学术

Social Media Return on Investment and Performance Evaluation in the Hotel Industry Context

Published:2014-12-27 Issue: Volume: Page:241-253
ISSN:
Container-title:Information and Communication Technologies in Tourism 2015
language:
Short-container-title:

Author:

Buhalis Dimitrios,Mamalakis Emmanouil

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-14343-9_18

Reference34 articles.

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2. Athanasiou, T. (2013). Increasing social media ROI [online]. Available from: http://takisathanassiou.com/increasing-social-media-roi/ . Accessed December 4, 2013.

3. Barefoot, D., & Szabo, J. (2010). Friends with benefits: A social media marketing handbook. San Francisco, CA: No Starch Press.

4. Cleverwood, S. (2011). Social media ROI - measuring the unmeasurable [online]. Available from: http://www.slideshare.net/cleverwood/social-media-roi-measuring-the-unmeasurable-9441424 . Accessed November 30, 2013.

5. Crosti, G. (2013). Truth and lies of social media ROI. Available from: http://www.huffingtonpost.com/giuseppe-crosti/truth-and-lies-of-social-media-roi_b_4339813.html

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