Trusted Social Node: Evaluating the Effect of Trust and Trust Variance to Maximize Social Influence in a Multilevel Social Node Influential Diffusion Model

Author:

Yap Hock-Yeow,Lim Tong-Ming

Publisher

Springer International Publishing

Reference20 articles.

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3. Hargittai, E., Fullerton, L., Menchen-Trevino, E., Thomas, K.: Trust online: young adults’ evaluation of web content. Int. J. Commun. 4(1), 468–494 (2010)

4. Resnick, P., Zeckhauser, R.: Trust among strangers in internet transactions: Empirical analysis of ebay’s reputation system. Adv. Appl. Microeconomics 11(2), 127–157 (2002)

5. Hock-Yeow, Y., Tong-Ming, L.: An evaluation and enhancement of the sentiment oriented opinion mining technique using opinion scoring. In: 2015 International Conference on Innovation and Sustainability, Chiang Mai, vol. 1, pp. 42–52 (2015)

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