How Important are Other Factors in Understanding Consumers’ Responses to Food Promotion?

Author:

Gunter Barrie

Publisher

Springer International Publishing

Reference93 articles.

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2. Aitken, P. P., Eadie, D. R., Leathar, D. S., Mcneill, R. E., & Scott, A. C. (1988a). Television advertisements for alcoholic drinks di reinforce under-age drinking. British Journal of Addiction, 83, 1399–1419.

3. Aitken, P. P., Leathar, D. S., & Scott, A. C. (1988b). Ten- to sixteen-year-olds’ perceptions of advertisements for alcoholic drinks. Alcohol and Alcoholism, 23(6), 491–500.

4. Andronikidis, A., & Lambrianidou, M. (2010). Children’s understanding of television advertising: A grounded theory approach. Psychology & Marketing, 27(4), 299–322.

5. Atkin, C. K. (1980). Effects of television advertising on children. In E. L. Palmer & A. Door (Eds.), Children and the face of television, teaching and violence (pp. 287–306). New York: Academic Press.

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