Pure Beauty: The Case of The Body Shop

Author:

Voigt Kai-Ingo,Buliga Oana,Michl Kathrin

Publisher

Springer International Publishing

Reference81 articles.

1. Alati, A. (n.d.). The Body Shop segmentation and competitors. Retrieved April 25, 2015, from https://naturalcosmeticslovers.wordpress.com/brand-inventory/the-body-shop/the-body-shop-segmentation-and-competitors/ .

2. Arena, C. (2004). Cause for success: 14 companies that put profit second and came in first. Novato: New World Library.

3. Baker, M. J. (2003). The marketing book (5th ed.). Oxford: Butterworth-Heinemann.

4. Balmer, J. M. T., Fukakawa, K., & Gray, E. R. (2007). The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics. Journal of Business Ethics, 76, 7–15.

5. Bartlett, A., Elderkin, K., & McQuade, K. (1995). The Body Shop International. Harvard Business School Case. Case No. 9-392-032, July 1995. Retrieved April 17, 2015, from http://is.vsfs.cz/el/6410/zima2013/NA_IB/um/4205242/4205247/Body_Shop.pdf .

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