Political Party Brand Identity and Brand Image: An Empirical Assessment

Author:

Bigi Alessandro,Bonera Michelle

Publisher

Springer International Publishing

Reference47 articles.

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2. Alvesson, M. (1990). Organization: From substance to image? Organization Studies, 11, 373-394.

3. Andrews, L. (1996). The relationship of political marketing to political lobbying: an examination of the Devonport campaign for the Trident refitting contract. European Journal of Marketing, 30(10/11), 76-99.

4. Ashforth, B., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14, 20-39.

5. Berg, P.O. (1985). Organization change as a symbolic transformation process. In P. Frost, L. Moore, M. R. Louis, C. Lundberg, & J. Martin (Eds.), Reframing organizational culture (pp. 281–300). Beverly Hills, CA: Sage.

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