Bayesian Methods for Conjoint Analysis-Based Predictions: Do We Still Need Latent Classes?
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-01264-3_9
Reference18 articles.
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3. Andrews RL, Ainslie A, Currim IS (2002a) An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity. J Mark Res 39:479–487
4. Andrews RL, Ainslie A, Currim IS (2002b) Hierarchical Bayes versus finite mixture conjoint analysis models: a comparison of fit, prediction, and partworth recovery. J Mark Res 39:87–98
5. Baier D, Brusch M (2009) Conjointanalyse: Methoden – Anwendungen – Praxisbeispiele. Springer, Berlin
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