TPresso: Is the Tea Machine Too Cheap for the Chinese Market?

Author:

Prange Christiane

Publisher

Springer International Publishing

Reference25 articles.

1. Alter, L. (2011). Just what we (and China) needed: The TPresso tea machine. Accessed March 13, 2013.

2. Askensai, D. (2011). Chinese people and bio products. Les Echos. Accessed March 10, 2012, from http://entrepreneur.lesechos.fr/entreprise/developpement/actualites/chine-les-produits-verts-seduisent-de-plus-en-plus-10014947.php

3. Berger, R. (2010). Brands and buzz: Understanding how to reach Today’s Chinese consumers. Accessed March 10, 2015, from http://www.rolandberger.com/media/pdf/Roland_Berger_tas_Chinese_Consumer_Report_20100723.pdf

4. Business Monitor International Ltd. (2011). Industry forecast scenario: China food and drink Report Q1. Accessed December 3, 2015, from http://www.bmiresearch.com

5. Cui, G., & Liu, Q. (2000). Regional market segments of China: Opportunities and barriers in a big emerging market. Journal of Consumer Marketing, 17(1), 55–72.

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