1. Y. Apasu, The Role of Personal Values in the Explanation of Salespersons Performance, Satisfaction and Propensity to Quit, unpublished doctoral dissertation, University of Southern California, Los Angeles (1982).
2. M. R. Baehr and G. B. Williams, "Prediction of Sales Success from Factorially Determined Dimensions of Personal Background Data," Journal of Applied Psychology, 52 (1968) 98-103.
3. R. P. Bagozzi, Toward a General Theory for the Explanation of the Performance of Salespeople, unpublished Ph.D. dissertation, Northwestern Graduate School of Management, Evanston (1976).
4. K. Baier and N. Rescher, Values and the Future (New York: The Free Press, 1969).
5. J. A. Belasco, "The Salesman’s Role Revisited," Journal of Marketing, 30 (April, 1966) 6-11.