How Marketing Works in the Experience Economy: The Case of the Experience Gift Box Providers

Author:

Fortezza Fulvio,Dusi Andrea,Pencarelli Tonino

Publisher

Springer International Publishing

Reference31 articles.

1. Addis M (2005) L’esperienza di consumo: analisi e prospettive di marketing. Pearson Prentice Hall, Milano

2. Badot O, Cova B (2008) The myopia of new marketing panaces: the case for rebuilding our discipline. J Mark Manag 24(1–2):205–219

3. Bartolazzi F, Forlani F, Fortezza F (2008) Caratteri e potenzialità degli eventi come “esperienze mediterranee”: Il caso “Palio de lo Daino”. Mercati e Competitività 4:71–99

4. Beck U (2007) Costruire la propria vita. Il Mulino, Bologna

5. Boswijk A, Thijssen T, Peelen E (2005) A new perspective on the experience economy: meaningful experiences. Pearson Education, Amsterdam

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