1. Petty, R.E., Wegener, D.T.: Attitude change: multiple roles for persuasion variables. In: Gilbert, D., Fiske, S., Lindzey, G. (eds.) The Handbook of Social Psychology, pp. 323–390. McGraw-Hill, New York (1998)
2. Seiter, R.H., Gass, J.S.: Persuasion, Social Influence, and Compliance Gaining, 4th edn. Allyn & Bacon, Boston (2010)
3. Cooper, J.: Cognitive Dissonance: 50 Years of a Classic Theory. Sage, Thousand Oaks (2007)
4. Bond, R., Smith, P.B.: Culture and conformity. Psychol. Bull. 119, 111–137 (1996)
5. Greenwald, A.G., Banaji, M.R.: Implicit social cognition: attitudes, self-esteem, and stereotypes. Psychol. Rev. 102, 4–27 (1995)