Does Customer Co-creation Really Pay Off? An Investigation into the Firm’s Benefits from Customer Involvement in New Product and Service Development
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-04271-8_14
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1. Developing a Two-Hour Design Thinking Workshop to Examine the Potentials of Age-Divers Co-creation: Why Product Design Teams Should Invite Users Aged 50+, When Designing for the Demographic Change;Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems;2021-11-01
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