Advertising in the Webtoon of Cosmetics Brand-Focusing on ‘tn’ Youth Cosmetics Brands

Author:

Jeong Sieun,Chung Hae-Kyung,Kim Cheong-Ghil

Publisher

Springer International Publishing

Reference20 articles.

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3. Park, M.J.: The influence of advertising storytelling types on emotional involvement, pp. 3–27. Ph.D. Thesis, Korea University (2012)

4. Yoon, A.: Study on the types of branded webtoons in terms of storytelling, pp. 21–37. Hongik University Master’s Thesis (2015)

5. Stern, P.N.: Eroding grounded theory. In: Morse, J. (ed.) Critical Issues in Qualitative Research Methods, pp. 34–39. Sage, Thousand Oaks, CA (1994)

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