Author:
Zallocco Ronald,Lim Jeen-Su
Publisher
Springer International Publishing
Reference16 articles.
1. Alba, Richard and Gwen Moore. 1982. "Ethnicity in the American Elite," American, Sociological Review. 47 (June), 373–382.
2. Allen, Richard and David Clarke. 1980. "Ethnicity and Mass Media Behavior: A Study of Blacks and Latinos," Journal of Broadcasting. 24 (Winter), 23–34.
3. Allison, Neil. 1978. "A Psychometric Development of a Test for Consumer Alienation From the Marketplace," Journal of Marketing Research. XV (November), 565–575.
4. Bellenger, Danny and Humberto Valencia. 1982. "Understanding the Hispanic Market,"Busi-ness Horizons, (May–June), 47–50.
5. Berry, Leonard and Paul Solomon. 1971. "Generalizing About Low-Income Food Shoppers: A Word of Caution," Journal of Retailing. 47 (Summer), 41–51, 92.