Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

Author:

Barbasso Lino,Tardivo Giuseppe,Viassone Milena,Serravalle Francesca

Publisher

Springer International Publishing

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The utilisation of digital media for branding start-ups;International Journal of Entrepreneurship and Small Business;2023

2. The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector;Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business;2022

3. Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience;Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business;2022

4. Intention of coastal communities to support climate change mitigation policies for fish and marine ecosystem preservation;Journal of Enterprising Communities: People and Places in the Global Economy;2021-08-30

5. ICT-enabled CRM system adoption: a dual Indian qualitative case study and conceptual framework development;Journal of Asia Business Studies;2020-10-05

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