Mindful Pricing: Transforming Organizations Through Value Based Pricing

Author:

Liozu Stephan,Boland Dick,Hinterbuber Andreas,Perelli Sheri

Publisher

Springer International Publishing

Reference50 articles.

1. Anderson, J., N. Kumar and J. A. Narus. 2007. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.

2. Bandura, A. 1986. Social Foundations of Thought and Action. Prentice Hall.

3. Bandura, A. 1997. Self-efficacy: The Exercise of Control. Worth Publishers.

4. Bandura, A. 2000. “Exercise of Human Agency Through Collective Efficacy.” Current Directions in Psychological Science 9 (3): 75–78.

5. Bass, B. 1985. Leadership and Performance Beyond Expectations. New York: Free Press.

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