Publisher
Springer International Publishing
Reference43 articles.
1. Andreasen, A. R. 2003. "The Life Trajectory of Social Marketing: Some Implications." Marketing Theory 3(3): 293–303.
2. — 2005. Marketing Social Change. San Francisco. CA: Jossey- Bass.
3. Banyte, Jurate; E. Stonkiene & Zaneta Piligrimiene. 2011. "Selecting Celebrities in Advertising: The Case of Lithuanian Sports Celebrity in Non-Sport Product Advertisement." Economics & Management (16): 1215–1224.
4. Bailey, A.A. 2007. "Public Information & Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers." Journal of Marketing Communications 13(2): 85–107.
5. Belch, G.E. & M. A. Belch. 1995. Introduction to Advertising & Promotion- an integrated marketing communications perspective. New York: Irwin.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献