Marketing Research Needs of Less-Developed Countries: Standardization Versus Localization

Author:

Kaynak Erdener

Publisher

Springer International Publishing

Reference32 articles.

1. Abbott, J.C. (1961), "Information Sources on Foreign Marketing", Journal of Marketing, (January).

2. Aipander, Guvenc G. (1976), "Use of Quantitative Methods in International Operations by U.S. Overseas Executives", Management International Review, 16:1, pp.71–77.

3. Andrus, Roman R. (1969), "Marketing Research in a Developing Nation Taiwan: A Case Example", University of Washington Business Review, (Spring) p. 42.

4. Barker, Tansu (1982), "The Effect of Economic Development on the Status of Marketing Research", in Developments in Marketing Science, in V. Kothari et al (eds.) 5, 1982, Las Vegas, Nevada, pp: 40–44.

5. Bauer, P.T. (1976), "State Control of Marketing in Developing Countries", in Dov Izraeli, Dafna N. Izraeli and Frank Meissner (eds.) Agricultural Marketing for Developing Countries, Halsted Press Book, New York, p. 30.

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