Fuzzy Logic for Improving Interactive Evolutionary Computation Techniques for Ad Text Optimization-Reference-Cited by-同舟云学术

Fuzzy Logic for Improving Interactive Evolutionary Computation Techniques for Ad Text Optimization

Published:2015-10-24 Issue: Volume: Page:291-300
ISSN:2194-5357
Container-title:Advances in Intelligent Systems and Computing
language:
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Author:

Madera Quetzali,Garcia Mario,Castillo Oscar

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-26211-6_25

Reference11 articles.

1. McQuarrie, Edward F., David, M.: Visual rhetoric in advertising: Text-interpretive, experimental, and reader-response analyses. J. Consum. Res. 26(1), 37–54 (1999)

2. De Jong, K.A.: Evolutionary computation–a unified approach. MIT Press, Cambridge (2006)

3. Bäck, T.: Evolutionary Algorithms In Theory And Practice: Evolution Strategies, Evolutionary Programming, Genetic Algorithms, vol. 996. Oxford University Press, Oxford (1996)

4. Whitley, D.: A genetic algorithm tutorial, Statistics and Computing, p. 65. Kluwer Academic Publishers 4.2, Norwell (1994)

5. Takagi, H.: Interactive evolutionary computation: fusion of the capabilities of EC optimization and human evaluation. Proc. IEEE 89(9), 1275 (2001)

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